pcmguy

Larry Bruce is an All-Star success story for the Automotive Industry. Throughout his illustrious and varied career, which began over 16 years ago when he first landed a job as a car detail guy, Larry has worked in all aspects of the car industry: as a Salesman, F&I Manager, Dealer, and even Franchise Owner. He knows this business as if it were his own- because it is his own- and he knows how to make it work. 9 years ago Larry launched AIMData, a marketing service for Dealers that integrated Advertising Campaigns, Information Technology, and CRM to help dealers maximize profits. With an average of 1041% return on investment for dealerships across the country, AIMData quickly became an industry leader that provided guaranteed results to help dealers increase sales and retain customers, target better customers, and cut advertising costs by almost half. On average, dealers were advertising at costs of less than $200 per unit sold! In 2002 Larry partnered in one early online dealerships motortrendsonline.com. MotorTrends was one of the early dealerships to sell completely online from contact to delivery and quickly rose to selling over 150 vehicles per month with impressive revenues and profit. After pioneering online automotive sales in 2006 Larry launched ClickBuyDrive.com a online service for retail automotive dealers to give their customers the ability to securely complete and review car transactions and loans online with transparency. In 2008 Larry sold AIMData and ClickBuyDrive.com to Reynolds and Reynolds and MotorTrends to Texas Direct Auto. In 2008 after the AIMData acquisition Larry teamed up with Reynolds and Reynolds to create Managed Marketing Solutions (Reynolds MMS), an AIMData based service for dealers who utilize the Reynolds POWER and ERA software. In addition to holding positions as Vice President of Reynolds MMS, and CEO of AIMData, Larry’s other automotive credentials include: General Manager and Partner of Sanddollar Autoplex dealership group, GMAC Finance department training, Karl Singer & Pat Ryan Finance Training, Chevrolet Legion of Leaders and Chevrolet Truck Sales Honor Club. Larry also writes articles for Dealer Magazine, has spoken at various regional and national conferences across the country. Larry is a salesman through and through. He’s entertaining, extremely knowledgeable, mildly dangerous, and he likes to make money. If you get a chance to listen to him speak, you should jump on it as you are guaranteed to learn something and leave smiling.