spistritto

Sebastian Pistritto is a seasoned Chief Marketing Officer and business growth strategist with more than 25 years of marketing leadership experience, including extensive experience as a CMO in SaaS and technology companies. He brings a unique combination of strategic leadership, digital marketing expertise, and industry knowledge across financial services, healthcare, retail, and technology. Throughout his career, Sebastian has focused on helping organizations accelerate growth through innovative go-to-market strategies, customer acquisition programs, brand development, and marketing transformation. His experience includes more than 15 years working with private equity- and venture capital-backed companies, where he has helped build and scale businesses and contributed to successful company exits. Sebastian has developed a proven business growth playbook designed to help organizations achieve transformational growth, including scaling businesses by 10X in less than three years. His approach combines strategic positioning, demand generation, sales and marketing alignment, digital transformation, and disciplined execution to create sustainable enterprise value. He began his career as an electrical engineer, designing electronic circuits and circuit boards for Ford Motor Company. He later transitioned into sales and marketing, applying his technical background to technology-driven businesses and ultimately progressing into executive marketing leadership roles. An entrepreneur, published author, and public speaker, Sebastian has authored multiple books on marketing, including Practical Guide to Digital Marketing, Practical Guide to Account-Based Marketing, Practical Guide to Channel Management, and The 7 Habits of Highly Effective Marketing Leaders. Sebastian holds college degrees in Electrical Engineering and Business Management. His combination of engineering, business, marketing, and executive leadership experience gives him a distinctive perspective on how technology, strategy, and marketing can work together to drive business growth and create long-term value.